Small Business Marketing Principles

We began this exercise by answering a lingering question. "How do I build a marketing plan for my small business?" Next, we're going to turn our attention to a follow on topic. "Now that I've built my marketing plan, now let's talk about small business marketing...

Small Business Marketing Plan

We have been asked many times how we will build our clients' small business marketing plans.The reason that we get this questions so often is twofold. First, all small business owners need a marketing plan--and they know it. Second, most small business owners do not...

Unlocking Organic Digital Marketing

Saffron Key was founded to answer one question that all small business owners face.  How should I market my business? This large question  begets many other smaller questions. What channels should I use? What should I say on these channels? Which channel works best...

Startup Marketing: Light the Fuse

The Many Flavors of Startups The term “Startup” is a bit of an overused and nebulous term. The term can refer to a business that is not fully mature and may not have all of the trappings of a business--they may not yet have a product, a sales team, legal counsel, an...

Chief Everything Officer

As entrepreneurs, we know the reality of being an entrepreneur. We are the Chief Marketing Officer, Chief Technology Officer, Chief Human Resources Officer, Chief Janitorial Officer, and Chief Executive Officer of our small business—and that’s all before 7am some...

Measurable Marketing

Many small businesses do not have the budget to run a mass media marketing campaign, whether it be in print, online, radio, TV, or billboard. The remaining marketing investments do not have a storied reputation or are being questioned for their performance. Daily...