Startup Marketing: Light the Fuse

Startup Marketing: Light the Fuse

The Many Flavors of Startups The term “Startup” is a bit of an overused and nebulous term. The term can refer to a business that is not fully mature and may not have all of the trappings of a business–they may not yet have a product, a sales team, legal counsel,...
Chief Everything Officer

Chief Everything Officer

As entrepreneurs, we know the reality of being an entrepreneur. We are the Chief Marketing Officer, Chief Technology Officer, Chief Human Resources Officer, Chief Janitorial Officer, and Chief Executive Officer of our small business—and that’s all before 7am some...
Measurable Marketing

Measurable Marketing

Many small businesses do not have the budget to run a mass media marketing campaign, whether it be in print, online, radio, TV, or billboard. The remaining marketing investments do not have a storied reputation or are being questioned for their performance. Daily...