Small Business Marketing Principles

Small Business Marketing Principles

We began this exercise by answering a lingering question. “How do I build a marketing plan for my small business?” Next, we’re going to turn our attention to a follow on topic. “Now that I’ve built my marketing plan, now let’s talk...
Small Business Marketing Plan

Small Business Marketing Plan

We have been asked many times how we will build our clients’ small business marketing plans.The reason that we get this questions so often is twofold. First, all small business owners need a marketing plan–and they know it. Second, most small business...
Unlocking Organic Digital Marketing

Unlocking Organic Digital Marketing

Saffron Key was founded to answer one question that all small business owners face.  How should I market my business? This large question  begets many other smaller questions. What channels should I use? What should I say on these channels? Which channel works best...