Saffron Key opens the door to many organizations that have historically not been able to enlist advertising support.
The sticker shock that has always come with advertising services meant the industry only ever served enterprise customers. Saffron Key has brought the value of Advertising to a larger audience. Advertising is the fuel for any business, without it, an organization is unlikely to achieve the greater success many of us strive for.
In order for us to make our advertising efforts successful for a different set of organizations, we have to run our organization differently.
- We have a relentless attraction to your customer. We have found time and again that the most-effective advertising speaks to the customer on a personal level. Advertising that does not speak directly to the customer is a waste of time, effort, and energy.
- We use data extensively to build out the profile of your customer. A common mistake for many organizations is making decisions based on what they “like” or “don’t like” about their organization. Your organization is all about your customers.
- We start with small efforts to learn what messages resonate–and we expand when we know what works.
- We are very efficient with all of our activities–we know what message will resonate–and we deliver it.
There are customers all around you–they are just hidden behind locked doors. Advertising unlocks those doors.