The Perpetual Money Machine

Today's businesses are much more efficient with their marketing spend than any time in history. Disciplined companies can quantify marketing spend, rank it for effectiveness, and optimize it for results. This can (and should) include stopping marketing activities that...

Raise Funds or Bootstrap

The majority of organization leaders want their organization to do more. These leaders either want to serve more customers or provide more value to existing customers. This growth mentality is at the heart of the capitalist system. It's ingrained in us. Our desire to...

Understanding your Customers

Growing companies understand their ideal customer better than stagnant companies do. This is because many of these growing companies have processes in place to continuously evaluate and incorporate customer feedback. Further, these companies use this information to...

Business Growth Stages

There are many organizations who want "more". They want more revenue, more customers, or more growth. Some companies have more success getting new customers than others. The companies that find new customers tend to follow a series of steps to make sure that their...

Building a Marketing Strategy

Marketers are notoriously good at buzzword bingo. They use terms like PPC, CTA, or CTR. They talk about "customer acquisition activities" or they "optimize their pipeline." It is usually about this time that their audience's eyes' glaze over. Most people do not know...

Building a Marketing Foundation

A lot of organizations do not know how to allocate their time and resources. Every new organization faces two big challenges. The first challenge is the mountain of things to do. The second is that there is not enough time or resources to get them all done. The...

Marketing Consultants

There are a number of different ways to find a marketing consultant. Finding the right one can be harder. Ensuring that they are successful can be very difficult. While there are countless capable marketing advisers available to organizations, often times these...

Every Organization Can Do More

There are countless organizations that do fantastic work. These organizations pride themselves on providing a compelling service to their customers. Unfortunately, many of these organizations face a number of the same challenges. They struggle to find the next batch...

Small Business Advertising Ideas Seattle

As I think back on the early days of my company, my marketing options were not appealing. I was “running” digital marketing on my own, I put “running” in quotes, because my phone wasn’t ringing. In short, all of the small business advertising ideas I tried were simply...

Small Business Marketing Principles

In the previous post (Small Business Marketing Plan), we began by answering a lingering question: "How do I build a marketing plan for my small business?" Now that you've built your marketing plan, let's talk about small business marketing principles that build the...

Small Business Marketing Plan

We have been asked many times how we will build our clients' small business marketing plans.The reason that we get this questions so often is twofold. First, all small business owners need a marketing plan--and they know it. Second, most small business owners do not...