Small Business Marketing Principles

In the previous post (Small Business Marketing Plan), we began by answering a lingering question: "How do I build a marketing plan for my small business?" Now that you've built your marketing plan, let's talk about small business marketing principles that build the...

Small Business Marketing Plan

We have been asked many times how we will build our clients' small business marketing plans.The reason that we get this questions so often is twofold. First, all small business owners need a marketing plan--and they know it. Second, most small business owners do not...

Unlocking Organic Digital Marketing

Saffron Key was founded to answer one question that all small business owners face:  How should I market my business? This large question begets many other smaller questions. What channels should I use? What should I say on these channels? Which channel works best for...

Startup Marketing: Light the Fuse

The Many Flavors of Startups The term “Startup” is a bit of an overused and nebulous term. The term can refer to a business that is not fully mature and may not have all of the trappings of a business--they may not yet have a product, a sales team, legal counsel, an...

Chief Everything Officer

As entrepreneurs, we know the reality of being an entrepreneur. We are the Chief Marketing Officer, Chief Technology Officer, Chief Human Resources Officer, Chief Janitorial Officer, and Chief Executive Officer of our small business—and that’s all before 7am some...

Measurable Marketing

Many small businesses do not have the budget to run a mass media marketing campaign, whether it be in print, online, radio, TV, or billboard. The remaining marketing investments do not have a storied reputation or are being questioned for their performance. Daily...

Emerging Business Marketing Options

As an agency that serves as a small business marketing consultant for each of our clients individually, we know that evaluating the landscape of the marketing options for emerging businesses is hard.  There are many marketing solutions and they all have both merits...