As I think back on the early days of my company, my marketing options were not appealing. I was “running” digital marketing on my own, I put “running” in quotes, because my phone wasn’t ringing. In short, all of the small business advertising ideas I tried were simply not working. That had to change, and I had to make sure nobody else felt as lost and bewildered as I felt at that moment. When I finally figured it out, I was going to make sure others knew what worked for me. I tried to do it myself: Pay per Click, I tried Facebook Ads, I tried Organic Content, I tried SEO—nothing.
Run my own Digital Marketing
The role of an entrepreneur is multifaceted. Within a 5-minute window, you move from Chief Strategist to Chief Operating Officer and then on to Chief Janitorial Engineer. In short—it’s all on you—and so is marketing…and so is digital marketing. Digital marketing is a nebulous and disconnected practice. The practice requires a delicate understanding of creative messaging, hyper-focused targeting, and technical knowhow. Most importantly, the practice requires concentration, devotion, and consistency—as any small business owner will attest—hours to sit and concentrate—are non-existent.
Hire a Marketing Agency
Marketing professionals do exist—and at the time I could have used some guidance. Since my company was not growing much at all, I didn’t have a ton of resources to dedicate to the rather outlandish fees charged by marketing agencies. I could almost cover the first month’s fees—I knew that was not going to drive substantive change.
Hire a Marketing Intern
I did hire an intern—and while my social media was now full of highly visual and inspiring pictures, my phone still didn’t really ring. The brutal truth about social media marketing is that very seldom does it actually lead to the phone ringing. Even with fresh content and a growing audience—my phone still was not ringing.
Perpetual Digital Marketing
The reality is that social media is an important puzzle piece in digital marketing—but it is not a cohesive strategy. More importantly, using all of the different channels effectively is not entirely obvious. It was not until I learned how to use each individual digital media asset to its most-effective and as part of a larger ecosystem working all together that my phone started to ring on a regular basis. Once it started to ring, we had the data and the process needed to make it run again. Further, we had the foundation in place to get it to ring more often! In short, our digital marketing started sustaining and growing our business. We landed more clients—and we landed them more quickly. This became our business—we started showing companies how to use all of these disparate digital entities together and powerfully.
Will it work for me?
I’m very proud that you are reading this piece—it shows that we have found a repeatable way to find entrepreneurs who are frustrated with the options highlighted above and are ready to try something else. If you are ready to take your business to the next level, send us an email and we’ll discuss how we can get your business new clients.