A lot of organizations do not know how to allocate their time and resources. Every new organization faces two big challenges. The first challenge is the mountain of things to do. The second is that there is not enough time or resources to get them all done. The organizations that can prioritize their mountain of things to do and get them done efficiently will be on a path to success. This approach to learn and repeat the best marketing efforts and deploy them over time is the crux of data-driven marketing.
Building a Marketing Foundation
One of the reasons that so many companies struggle early is because they do not put in a marketing foundation. This foundation tells the organization which marketing efforts are working–and why. The marketing efforts that do not work are expensive. Unfortunately, when an organization does not have a lot of resources, these efforts can be crippling.
Learn by Doing Marketing
Admittedly, sometimes these advertising efforts can work. However, if there is not a marketing foundation in place, it’s impossible to know exactly how to do it again. The most-effective marketing strategies improve on previous marketing strategies. The smart organizations build a system that allows them to test different marketing strategies. Once they have figured out what has worked, they repeat these efforts to add more customers and expand their business.
There are many ways to build a system of continuous marketing improvement. However, the most effective approach starts by understanding how the organization is valued by its stakeholders. Once they understand that, there are a lot of approaches to find the best way to broadcast that message. The organizations that prioritize and dial-in the marketing efficiently are on a path to success.
If your organization wants to efficiently grow its customers, creating the foundation for a data-driven marketing ecosystem is the best avenue to pursue. If you want to understand how best to put this foundation in place, let’s talk about the most-effective techniques for organization growth.