What is Content Marketing

Content Marketing has a number of different definitions. It can be used for a wide range of businesses and individuals. Fundamentally, content marketing is the process of promoting your business or organization online. There are a lot of ways that companies can promote their business online. The most basic examples are building a website, social media marketing, or email marketing. However, within each of these, there are litany of decisions to make on what to build, what to say, and how to do it.

Website Development

Many small business owners want their website to be aesthetically pleasing and to invite customers into their business. We do too. However, the real value in a business website is that it constantly promotes your business. Content marketing uses search terms and Search Engine Optimization (SEO) to make sure that your website is being discovered by new potential customers.

Social Media Marketing

Just as content marketing is more than building a website, it’s more than posting content to Facebook and Instagram. It includes actual creating and warming potential clients through engagement, this means sharing relevant content, commenting on interesting topics, and commenting on top-of-mind topics. Once again, content marketing is the measurement of those activities. In addition to measurement, it’s improvement on those activities.

Content Marketing Benefits

In the end, content marketing is the ability to use online tools to find new customers and convert them into loyal users of your products or services. If your organization could use more awareness and more customers–let content marketing drive your business forward.


Does not require spending a lot of money.


Replicates the activities that drive traffic and conversion


The traffic becomes leads, which then becomes sales.


Continually improves website traffic and conversions.


Measuring marketing activities means firms learn more about their customers wants


Allows firms to try new marketing tools to see if they drive results


Allows you to create more content as your organization grows.


Highlights the marketing activities that work and repeat those efforts.


The content will drive results far beyond the actual completion of the activity.