The Many Flavors of Startups

The term “Startup” is a bit of an overused and nebulous term. The term can refer to a business that is not fully mature and may not have all of the trappings of a business–they may not yet have a product, a sales team, legal counsel, an HR department, or a website. We have seen many strong ideas that do not have a thorough understanding of marketing. If your idea is solid, but you need some Startup Marketing, we can help you.

From our perspective, we define a Startup as a business that is still building a sustainable revenue model. The problem is that there are a lot of different types of companies that fit in that description.

  • Some companies have some revenue, but they have not yet figured out how to scale their offerings.
  • Other companies have a captive audience, but have not been able to turn that into a means to make money.
  • Others have a niche market covered, but have not figured out how to expand that market.

The endless possibilities lead to a lot of excitement, regardless of where you are in your development. We are drawn to this excitement.

Startup Revenue Model Optimization

Saffron Key has carved out a niche in Startup Marketing. Where we shine is with companies that have an idea, but not a clear path to turn on the revenue stream. We have the unique ability to boil the solution down to its essence to find where there may be potential revenue streams. Until these companies have a sustainable revenue model, they should not require full-time work to develop the solution. They need a founder who can build out a solution on nights and weekends and they need a trusted marketing hand that can deliver high-quality on-brand web presence, social marketing, and e-mail marketing. Perhaps most importantly, they need somebody to do this without crippling the company financially.

Light the Fuse, but do it Strategically

The world is full of amazing new economic realities. We are incredibly fortunate to live in Seattle, where all ideas are worth exploring. If you’ve got a side project that has some potential, let us help you figure out how to operationalize it. When the time is right, we’ll talk about how we can turn your side project into something that has some legs. We practice pragmatic optimism at Saffron Key. We want to help you ignite your passion and we want to do it without crippling your company financially before you even get started.

Ignition in: 3… 2… 1