Building a Marketing Foundation

Building a Marketing Foundation

A lot of organizations do not know how to allocate their time and resources. Every new organization faces two big challenges. The first challenge is the mountain of things to do. The second is that there is not enough time or resources to get them all done. The organizations that can prioritize their mountain of things to do and get them done efficiently will be on a path to success. This approach to learn and repeat the best marketing efforts and deploy them over time is the crux of data-driven marketing.

Building a Marketing Foundation

One of the reasons that so many companies struggle early is because they do not put in a marketing foundation. This foundation tells the organization which marketing efforts are working–and why. The marketing efforts that do not work are expensive. Unfortunately, when an organization does not have a lot of resources, these efforts can be crippling.

Learn by Doing Marketing

Admittedly, sometimes these advertising efforts can work. However, if there is not a marketing foundation in place, it’s impossible to know exactly how to do it again. The most-effective marketing strategies improve on previous marketing strategies. The smart organizations build a system that allows them to test different marketing strategies. Once they have figured out what has worked, they repeat these efforts to add more customers and expand their business.

Marketing Improvement

There are many ways to build a system of continuous marketing improvement. However, the most effective approach starts by understanding how the organization is valued by its stakeholders. Once they understand that, there are a lot of approaches to find the best way to broadcast that message. The organizations that prioritize and dial-in the marketing efficiently are on a path to success.

Data-Driven Marketing

If your organization wants to efficiently grow its customers, creating the foundation for a data-driven marketing ecosystem is the best avenue to pursue. If you want to understand how best to put this foundation in place, let’s talk about the most-effective techniques for organization growth.

Every Organization Can Do More

Every Organization Can Do More

There are countless organizations that do fantastic work. These organizations pride themselves on providing a compelling service to their customers. Unfortunately, many of these organizations face a number of the same challenges. They struggle to find the next batch of customers to serve. Unfortunately, organization growth remains a mystery for many.

Customized Marketing Campaigns

Whether your organization is a business that is looking for new customers or your organization is a non-profit looking to expand your reach, many of the concepts and techniques are quite similar. However, this does not mean that there is one approach that will work for every organization. Each organization has a different set of circumstances, position in the marketplace, and set of goals. Thus, finding a marketing campaign that will work to achieve these goals can be difficult.

However, by applying a consistent set of marketing principles, it can be done for every organization.

Data-Driven Marketing

Many organizations do not have any marketing data. We can show you how to capture the right marketing data. Once we have it, we can always improve it–and therein grow your organization.

Adaptive Marketing

The data will tell help us find what is working and what is not working. Some techniques simply will not work. When this happens, we adjust our approaches and focus on what does work.

Phased Marketing

Some organizations have spent many thousands of dollars on a website when they are still pre-marketing. Our approach is to build a marketing system that grows with your business. When you are just getting started–you do not need a complicated marketing system.

Universal Marketing

Organizational growth comes back to the same simple refrain–how effectively are we getting our message out there, and are people inspired to act upon it. There are so many tools, techniques, and strategies to consider. We focus on the ones that help get the message out and help inspire action.

Always-on Marketing

Perhaps the most-troubling development in the world of marketing is the rate at which organizations and marketers call it quits on a technique that isn’t working. The best marketers try to get it wrong. They learn from these mistakes and they use them to find the marketing that works. Failure isn’t ever failure.

Organization Growth

If your organization is frustrated by your current position in the marketplace and want to expand your reach, let’s talk about the most-effective techniques for organization growth.