Small Business Advertising Ideas Seattle

Small Business Advertising Ideas Seattle

As I think back on the early days of my company, my marketing options were not appealing. I was “running” digital marketing on my own, I put “running” in quotes, because my phone wasn’t ringing. In short, all of the small business advertising ideas I tried were simply not working. That had to change, and I had to make sure nobody else felt as lost and bewildered as I felt at that moment.  When I finally figured it out, I was going to make sure others knew what worked for me. I tried to do it myself: Pay per Click, I tried Facebook Ads, I tried Organic Content, I tried SEO—nothing.

Run my own Digital Marketing

The role of an entrepreneur is multifaceted. Within a 5-minute window, you move from Chief Strategist to Chief Operating Officer and then on to Chief Janitorial Engineer. In short—it’s all on you—and so is marketing…and so is digital marketing. Digital marketing is a nebulous and disconnected practice. The practice requires a delicate understanding of creative messaging, hyper-focused targeting, and technical knowhow. Most importantly, the practice requires concentration, devotion, and consistency—as any small business owner will attest—hours to sit and concentrate—are non-existent.

Hire a Marketing Agency

Marketing professionals do exist—and at the time I could have used some guidance. Since my company was not growing much at all, I didn’t have a ton of resources to dedicate to the rather outlandish fees charged by marketing agencies. I could almost cover the first month’s fees—I knew that was not going to drive substantive change.

Hire a Marketing Intern

I did hire an intern—and while my social media was now full of highly visual and inspiring pictures, my phone still didn’t really ring. The brutal truth about social media marketing is that very seldom does it actually lead to the phone ringing.
Even with fresh content and a growing audience—my phone still was not ringing.

Perpetual Digital Marketing

The reality is that social media is an important puzzle piece in digital marketing—but it is not a cohesive strategy. More importantly, using all of the different channels effectively is not entirely obvious. It was not until I learned how to use each individual digital media asset to its most-effective and as part of a larger ecosystem working all together that my phone started to ring on a regular basis. Once it started to ring, we had the data and the process needed to make it run again. Further, we had the foundation in place to get it to ring more often! In short, our digital marketing started sustaining and growing our business. We landed more clients—and we landed them more quickly. This became our business—we started showing companies how to use all of these disparate digital entities together and powerfully.

Will it work for me?

I’m very proud that you are reading this piece—it shows that we have found a repeatable way to find entrepreneurs who are frustrated with the options highlighted above and are ready to try something else. If you are ready to take your business to the next level, send us an email and we’ll discuss how we can get your business new clients.

If you would like to learn more about how Saffron Key can help grow your business, check out our Getting Started page and tell us about your company and its needs.

Small Business Marketing Principles

Small Business Marketing Principles

In the previous post (Small Business Marketing Plan), we began by answering a lingering question: “How do I build a marketing plan for my small business?” Now that you’ve built your marketing plan, let’s talk about small business marketing principles that build the foundation of this plan. Before we get into the specifics, we’re going to lay out a few principles to help you execute your marketing plan.

Small Business Marketing Principle 1: Work Backwards

Think about what your marketing is trying to do. Your marketing is persuading people to buy more of your product. Alternatively, your marketing is persuading people to buy your product at a higher-margin. You can do this by expanding your customer base or getting more out of your existing customer base. If your research tells you that you need more faces in your store, it’s best to start with an awareness campaign to expand your reach. If your research tells you that you already cannot keep track of all of your customers, loyalty campaigns may help you get more sales from your existing customers.

Small Business Marketing Principle 2: Now Work Back from Principle 1

If you’ve decided to invest in loyalty, you are hoping to have a more intimate relationship with your existing customers. This will provide high-value cross-sell and up-sell opportunities. It’s important to realize that loyalty campaigns follow the same adoption curve as any new product or offering. You will not have 10,000 members in your loyalty program on Day 1. More importantly, you will not have 10,000 members in your loyalty campaign if only 3 customers are aware of the new loyalty campaign. You are building a foundation for success. This foundation starts by having 1 customer aware…and then 2… and then 3. Which brings us to our next Principle.

Small Business Marketing Principle 3: It All Starts with 1

I wish I could tell you the secret to getting exponential marketing growth. Unfortunately, marketing requires a commitment and an investment to the customer. It requires a consistent message, patience, and perseverance. There really are not any shortcuts. It’s an uphill slog the whole way. The best marketers are adding new customers and getting more out of their existing customers all the time. They know that they moment they stop broadcasting their company’s unique approach and offerings is the moment that their competitors start to grab their market share, that they fought so hard to capture. Consistency is the only way.

Small Business Marketing Principle Summary

The most unwelcome guests at any entrepreneur’s dinner table are pride and impatience. Pride forces entrepreneurs to ignore the reality that their marketing is not landing. Impatience forces small business owners to try to accomplish too many tasks with one marketing offering. The most savvy entrepreneurs know that the right way to get 10,000 customers is to make one person aware of your product, and then to make two aware. Eventually, you’ll have 10,000 customers aware –many of whom will be very loyal.

If you would like to learn more about how Saffron Key can help grow your business, check out our Getting Started page and tell us about your company and its needs.

Unlocking Organic Digital Marketing

Unlocking Organic Digital Marketing

Saffron Key was founded to answer one question that all small business owners face: 

How should I market my business?

This large question begets many other smaller questions.

  • What channels should I use?
  • What should I say on these channels?
  • Which channel works best for adoption?
  • Which channel works best for conversion?
  • Do I have to be present on all of them? How often?
  • How do I do it all?
  • How do I find the time to create all of this content?
  • How expensive is that going to get for me?

Organic Digital Marketing

Organic Digital Marketing is the term we use to describe the free channels available to small businesses.

These channels include:

  • Search Marketing: Posting blogs to your website that use keywords and drive your brand
  • E-mail Marketing: Sending emails to your customers to further your message
  • Social Media Marketing: Posting to Facebook, Twitter, Instagram, others about the value of your brand

On the other hand, “Inorganic Digital Marketing”  is when you pay for Google Ads, Facebook Ads, Twitter Ads, or an e-mail list. Inorganic Digital Marketing can get expensive without any guarantees for success. Additionally, Inorganic Digital Marketing only works AFTER you have built a strong “Organic Digital Marketing” foundation.

Saffron Key Creates, Distributes, and Measures Organic Digital Marketing for You

Unfortunately, all of these marketing activities take time. 

Saffron Key was created to create content for all of these channels for you. We post to your social media, write blog posts, and e-mails for you and we do it for an affordable price. For what you would pay for a part-time employee, you get a team of seasoned professionals.

Organic Growth Takes Time–It’s Best to Get Started Now

Growing a company means building Search Marketing, Social Media Marketing, and E-Mail Marketing. This takes time, consistency, and expertise. 

If you would like to learn more about how Saffron Key can help grow your business, check out our Getting Started page and tell us about your company and its needs.

Small Business Challenges: Conquering Digital Marketing

Small Business Challenges: Conquering Digital Marketing

According to Hiveage, the 6 Biggest Small Business Challenges are:

  1. Cash Flow Issues
  2. Tiredness
  3. Finding and Retaining Profitable Customers
  4. Motivating Employees
  5. Having Too Many Overheads
  6. Staying Current

We agree with that list. Fundamentally, all of these issues boil down to one central issue—there is not enough time in the day to do everything yourself at the quality you want it done. By providing digital marketing for small business, we take some of the burden as you scale the company.

Prioritizing Your Small Business Challenges:

The challenge with the 6 items listed above is that we are human beings and do not have 6 hands. We have to prioritize this list.

Cash is king. Every penny in the till is another potential reinvestment back to the company, and each potential reinvestment is another opportunity to take the business to the next level. After the cash starts to flow, it makes sense to work on the other 5 challenges. Unfortunately, none of those reinvestments are guaranteed to work. Welcome to the world of the small business owner.

Outsource your Small Business’s Digital Marketing:

We are small business ourselves, we live the pain of these challenges. We’ve created our offerings to solve these challenges. Our Search Marketing, Email Marketing, and Social Media offerings do not stifle the business. We use these tools drive leads to your website to grow the business. Our digital marketing services for small businesses are lean and directed, taking the business to the next level organically.

Search Marketing, Social Media Marketing, and Email Marketing for your Small Business:

Our offerings are always on your small business’s message. We write our marketing copy in the voice of the client. Digital marketing for small businesses is what we do—and we do it effectively and efficiently.

Let us deliver your Digital Marketing for you:

If you would like to learn more about how Saffron Key can help grow your business, check out our Getting Started page and tell us about your company and its needs.

Chief Everything Officer

Chief Everything Officer

As entrepreneurs, we know the reality of being an entrepreneur. We are the Chief Marketing Officer, Chief Technology Officer, Chief Human Resources Officer, Chief Janitorial Officer, and Chief Executive Officer of our small business—and that’s all before 7am some days.

The role of an entrepreneur is akin to spinning plate circus performers. Just as you are about to get your technology sorted out, a customer comes in and takes all of your time. Inevitably, all of the other plates start to wobble. We get it.

We face the same challenges, and would never suggest that you should not support your customers—they are your lifeblood. Many small businesses have not used facebook marketing in months. They may not have tweeted since last summer or sent an email campaign since 2014. The last time they updated their website was when AOL was still a thing. It happens. It’s not how you want to represent your company, but there are only so many hours in the day.

What if somebody could take one of those spinning plates for you? This would allow you more time to focus on your existing customers and operations. That’s the premise behind Saffron Key—we grab the reins of your small business marketing and push it forward while you serve your customers. We own social, search, and email for your small business marketing. While you are busy, we will continue to build your brand and your marketing presence.

If you would like to learn more about how Saffron Key can help grow your business, check out our Getting Started page and tell us about your company and its needs.