Unlocking Organic Digital Marketing

Unlocking Organic Digital Marketing

Saffron Key was founded to answer one question that all small business owners face: 

How should I market my business?

This large question begets many other smaller questions.

  • What channels should I use?
  • What should I say on these channels?
  • Which channel works best for adoption?
  • Which channel works best for conversion?
  • Do I have to be present on all of them? How often?
  • How do I do it all?
  • How do I find the time to create all of this content?
  • How expensive is that going to get for me?

Organic Digital Marketing

Organic Digital Marketing is the term we use to describe the free channels available to small businesses.

These channels include:

  • Search Marketing: Posting blogs to your website that use keywords and drive your brand
  • E-mail Marketing: Sending emails to your customers to further your message
  • Social Media Marketing: Posting to Facebook, Twitter, Instagram, others about the value of your brand

On the other hand, “Inorganic Digital Marketing”  is when you pay for Google Ads, Facebook Ads, Twitter Ads, or an e-mail list. Inorganic Digital Marketing can get expensive without any guarantees for success. Additionally, Inorganic Digital Marketing only works AFTER you have built a strong “Organic Digital Marketing” foundation.

Saffron Key Creates, Distributes, and Measures Organic Digital Marketing for You

Unfortunately, all of these marketing activities take time. 

Saffron Key was created to create content for all of these channels for you. We post to your social media, write blog posts, and e-mails for you and we do it for an affordable price. For what you would pay for a part-time employee, you get a team of seasoned professionals.

Organic Growth Takes Time–It’s Best to Get Started Now

Growing a company means building Search Marketing, Social Media Marketing, and E-Mail Marketing. This takes time, consistency, and expertise. 

If you would like to learn more about how Saffron Key can help grow your business, check out our Getting Started page and tell us about your company and its needs.

Chief Everything Officer

Chief Everything Officer

As entrepreneurs, we know the reality of being an entrepreneur. We are the Chief Marketing Officer, Chief Technology Officer, Chief Human Resources Officer, Chief Janitorial Officer, and Chief Executive Officer of our small business—and that’s all before 7am some days.

The role of an entrepreneur is akin to spinning plate circus performers. Just as you are about to get your technology sorted out, a customer comes in and takes all of your time. Inevitably, all of the other plates start to wobble. We get it.

We face the same challenges, and would never suggest that you should not support your customers—they are your lifeblood. Many small businesses have not used facebook marketing in months. They may not have tweeted since last summer or sent an email campaign since 2014. The last time they updated their website was when AOL was still a thing. It happens. It’s not how you want to represent your company, but there are only so many hours in the day.

What if somebody could take one of those spinning plates for you? This would allow you more time to focus on your existing customers and operations. That’s the premise behind Saffron Key—we grab the reins of your small business marketing and push it forward while you serve your customers. We own social, search, and email for your small business marketing. While you are busy, we will continue to build your brand and your marketing presence.

If you would like to learn more about how Saffron Key can help grow your business, check out our Getting Started page and tell us about your company and its needs.

A Professional Marketer for Your Small Business at The Cost of a Marketing Intern

A Professional Marketer for Your Small Business at The Cost of a Marketing Intern

Most entrepreneurs do not have good small business marketing options. Part-time interns and do-it-yourself options do not always provide high-quality marketing. A marketing agency typically provides high-quality work, but most are not affordable for small businesses.

Saffron Key was founded to deliver professional small business marketing at an affordable price.

Small Business Marketing Options:

  • Do it yourself Small Business Marketing
  • Hire a Marketing Intern for your Small Business
  • Hire a Marketing Agency for your Small Business

Each of the current marketing options have pluses and minuses.

Do-it-Yourself Small Business Marketing

DIY marketing is the cheapest option available. But as a small business owner, you are often pulled in many directions. As a result, the marketing is not always consistent. Inconsistent marketing makes small businesses look distracted and unprofessional.

Hire a Marketing Intern for your Small Business

Marketing interns are affordable. Sometimes they’re qualified, and sometimes they’re your neighbor’s kid who needs a job. Many junior staff require constant supervision. Unfortunately, many entrepreneurs do not know how to train junior staff to perform at the level they require.

Hire a Marketing Agency for your Small Business

Marketing agencies can provide high quality marketing outputs, but it may come at a significant price. These fees often cripple many small businesses.

High-Quality Marketing at an Affordable Price

We deliver professional marketing solutions from seasoned marketers. All of our marketing is data-driven. We do this without the administrative overhead of hiring somebody part-time.

For what you would pay a part-time marketing intern, you can get a team of seasoned professionals.

If you would like to learn more about how Saffron Key can help grow your business, check out our Getting Started page and tell us about your company and its needs.