We know that evaluating the landscape of the marketing options for emerging businesses is hard. As an agency, we serve as a small business marketing consultant for each of our clients individually. There are many marketing solutions and they all have their merits and drawbacks. It can be hard to sort through them and decide what’s right for your business. Here are four marketing options to consider for your emerging business.
The most obvious solution to marketing on a budget is to manage the brand yourself. Every entrepreneur will tell you that nobody understands the value prop of their own business better than them. Therefore, many entrepreneurs are of the mindset that the messaging should only come from them. The challenge with this approach is that crafting the right message is time-consuming and detracts from the other parts of the business.
Part-Time Marketing Help
Some emerging businesses have enough capital to put some firepower behind an energetic part-time marketing individual. There are plenty of individuals that have copious energy and enthusiasm and can produce a lot of content. Unless every post is reviewed it is difficult to ensure that all messaging will stay on-brand. This person may or may not know about social media lead generation, and the strategy behind it. Just because you’ve posted something to Facebook does not mean more customers.
Another option for emerging businesses is to hire an outside agency. These price points are typically designed for enterprise companies, and not always financially feasible for an emerging business. The agency may only be interested in a short-term engagement (90 days), and not willing to help grow your business for the long haul.
Small Business Marketing Consultant
Lastly, let’s discuss the small business marketing consultant. This is a person with services and price points tailored to the financial reality of an emerging business. The best solutions are low-maintenance and allow the entrepreneur to focus on serving their customers. Let Saffron Key be your marketer. We will grow your business with results-driven marketing tailored to the financial reality of your emerging business.
If you would like to learn more about how Saffron Key can help grow your business, check out our Getting Started page and tell us about your company and its needs.