Small Business Advertising Ideas Seattle

Small Business Advertising Ideas Seattle

As I think back on the early days of my company, my marketing options were not appealing. I was “running” digital marketing on my own, I put “running” in quotes, because my phone wasn’t ringing. In short, all of the small business advertising ideas I tried were simply not working. That had to change, and I had to make sure nobody else felt as lost and bewildered as I felt at that moment.  When I finally figured it out, I was going to make sure others knew what worked for me. I tried to do it myself: Pay per Click, I tried Facebook Ads, I tried Organic Content, I tried SEO—nothing.

Run my own Digital Marketing

The role of an entrepreneur is multifaceted. Within a 5-minute window, you move from Chief Strategist to Chief Operating Officer and then on to Chief Janitorial Engineer. In short—it’s all on you—and so is marketing…and so is digital marketing. Digital marketing is a nebulous and disconnected practice. The practice requires a delicate understanding of creative messaging, hyper-focused targeting, and technical knowhow. Most importantly, the practice requires concentration, devotion, and consistency—as any small business owner will attest—hours to sit and concentrate—are non-existent.

Hire a Marketing Agency

Marketing professionals do exist—and at the time I could have used some guidance. Since my company was not growing much at all, I didn’t have a ton of resources to dedicate to the rather outlandish fees charged by marketing agencies. I could almost cover the first month’s fees—I knew that was not going to drive substantive change.

Hire a Marketing Intern

I did hire an intern—and while my social media was now full of highly visual and inspiring pictures, my phone still didn’t really ring. The brutal truth about social media marketing is that very seldom does it actually lead to the phone ringing.
Even with fresh content and a growing audience—my phone still was not ringing.

Perpetual Digital Marketing

The reality is that social media is an important puzzle piece in digital marketing—but it is not a cohesive strategy. More importantly, using all of the different channels effectively is not entirely obvious. It was not until I learned how to use each individual digital media asset to its most-effective and as part of a larger ecosystem working all together that my phone started to ring on a regular basis. Once it started to ring, we had the data and the process needed to make it run again. Further, we had the foundation in place to get it to ring more often! In short, our digital marketing started sustaining and growing our business. We landed more clients—and we landed them more quickly. This became our business—we started showing companies how to use all of these disparate digital entities together and powerfully.

Will it work for me?

I’m very proud that you are reading this piece—it shows that we have found a repeatable way to find entrepreneurs who are frustrated with the options highlighted above and are ready to try something else. If you are ready to take your business to the next level, send us an email and we’ll discuss how we can get your business new clients.

If you would like to learn more about how Saffron Key can help grow your business, check out our Getting Started page and tell us about your company and its needs.

Chief Everything Officer

Chief Everything Officer

As entrepreneurs, we know the reality of being an entrepreneur. We are the Chief Marketing Officer, Chief Technology Officer, Chief Human Resources Officer, Chief Janitorial Officer, and Chief Executive Officer of our small business—and that’s all before 7am some days.

The role of an entrepreneur is akin to spinning plate circus performers. Just as you are about to get your technology sorted out, a customer comes in and takes all of your time. Inevitably, all of the other plates start to wobble. We get it.

We face the same challenges, and would never suggest that you should not support your customers—they are your lifeblood. Many small businesses have not used facebook marketing in months. They may not have tweeted since last summer or sent an email campaign since 2014. The last time they updated their website was when AOL was still a thing. It happens. It’s not how you want to represent your company, but there are only so many hours in the day.

What if somebody could take one of those spinning plates for you? This would allow you more time to focus on your existing customers and operations. That’s the premise behind Saffron Key—we grab the reins of your small business marketing and push it forward while you serve your customers. We own social, search, and email for your small business marketing. While you are busy, we will continue to build your brand and your marketing presence.

If you would like to learn more about how Saffron Key can help grow your business, check out our Getting Started page and tell us about your company and its needs.

A Professional Marketer for Your Small Business at The Cost of a Marketing Intern

A Professional Marketer for Your Small Business at The Cost of a Marketing Intern

Most entrepreneurs do not have good small business marketing options. Part-time interns and do-it-yourself options do not always provide high-quality marketing. A marketing agency typically provides high-quality work, but most are not affordable for small businesses.

Saffron Key was founded to deliver professional small business marketing at an affordable price.

Small Business Marketing Options:

  • Do it yourself Small Business Marketing
  • Hire a Marketing Intern for your Small Business
  • Hire a Marketing Agency for your Small Business

Each of the current marketing options have pluses and minuses.

Do-it-Yourself Small Business Marketing

DIY marketing is the cheapest option available. But as a small business owner, you are often pulled in many directions. As a result, the marketing is not always consistent. Inconsistent marketing makes small businesses look distracted and unprofessional.

Hire a Marketing Intern for your Small Business

Marketing interns are affordable. Sometimes they’re qualified, and sometimes they’re your neighbor’s kid who needs a job. Many junior staff require constant supervision. Unfortunately, many entrepreneurs do not know how to train junior staff to perform at the level they require.

Hire a Marketing Agency for your Small Business

Marketing agencies can provide high quality marketing outputs, but it may come at a significant price. These fees often cripple many small businesses.

High-Quality Marketing at an Affordable Price

We deliver professional marketing solutions from seasoned marketers. All of our marketing is data-driven. We do this without the administrative overhead of hiring somebody part-time.

For what you would pay a part-time marketing intern, you can get a team of seasoned professionals.

If you would like to learn more about how Saffron Key can help grow your business, check out our Getting Started page and tell us about your company and its needs.