Small Business Advertising Ideas Seattle

Small Business Advertising Ideas Seattle

As I think back on the early days of my company, my marketing options were not appealing. I was “running” digital marketing on my own, I put “running” in quotes, because my phone wasn’t ringing. In short, all of the small business advertising ideas I tried were simply not working. That had to change, and I had to make sure nobody else felt as lost and bewildered as I felt at that moment.  When I finally figured it out, I was going to make sure others knew what worked for me. I tried to do it myself: Pay per Click, I tried Facebook Ads, I tried Organic Content, I tried SEO—nothing.

Run my own Digital Marketing

The role of an entrepreneur is multifaceted. Within a 5-minute window, you move from Chief Strategist to Chief Operating Officer and then on to Chief Janitorial Engineer. In short—it’s all on you—and so is marketing…and so is digital marketing. Digital marketing is a nebulous and disconnected practice. The practice requires a delicate understanding of creative messaging, hyper-focused targeting, and technical knowhow. Most importantly, the practice requires concentration, devotion, and consistency—as any small business owner will attest—hours to sit and concentrate—are non-existent.

Hire a Marketing Agency

Marketing professionals do exist—and at the time I could have used some guidance. Since my company was not growing much at all, I didn’t have a ton of resources to dedicate to the rather outlandish fees charged by marketing agencies. I could almost cover the first month’s fees—I knew that was not going to drive substantive change.

Hire a Marketing Intern

I did hire an intern—and while my social media was now full of highly visual and inspiring pictures, my phone still didn’t really ring. The brutal truth about social media marketing is that very seldom does it actually lead to the phone ringing.
Even with fresh content and a growing audience—my phone still was not ringing.

Perpetual Digital Marketing

The reality is that social media is an important puzzle piece in digital marketing—but it is not a cohesive strategy. More importantly, using all of the different channels effectively is not entirely obvious. It was not until I learned how to use each individual digital media asset to its most-effective and as part of a larger ecosystem working all together that my phone started to ring on a regular basis. Once it started to ring, we had the data and the process needed to make it run again. Further, we had the foundation in place to get it to ring more often! In short, our digital marketing started sustaining and growing our business. We landed more clients—and we landed them more quickly. This became our business—we started showing companies how to use all of these disparate digital entities together and powerfully.

Will it work for me?

I’m very proud that you are reading this piece—it shows that we have found a repeatable way to find entrepreneurs who are frustrated with the options highlighted above and are ready to try something else. If you are ready to take your business to the next level, send us an email and we’ll discuss how we can get your business new clients.

If you would like to learn more about how Saffron Key can help grow your business, check out our Getting Started page and tell us about your company and its needs.

Small Business Marketing Plan

Small Business Marketing Plan

We have been asked many times how we will build our clients’ small business marketing plans.The reason that we get this questions so often is twofold. First, all small business owners need a marketing plan–and they know it. Second, most small business owners do not have one–and they do not know where to start. We offer small business marketing solutions, but here are some tips for getting started on your own.

Small Business Marketing Plan: How do I do it all?

We tell our clients that they DO NOT need to be present on every channel. In fact, our research shows the opposite. The small business owners that post on too many different channels do not typically see much lift from any of them. We recommend using your limited time, energy, and resources to dominate a few channels.

Small Business Marketing Plan: How do I Start?

Now that we’ve assuaged your anxiety about trying to do it all, it’s time to figure out which marketing options make sense.

Small business marketing solutions are about just that — solutions.  Not about channels or tactics or tricks.  The first step is focusing on return on investment and getting in front of the most potential customers.

Each Marketing Investment Must Make Cents and Sense

Our first marketing investment measuring stick is rather simple. Marketing spend must net as much profit as it costs. If a marketing campaign costs you $500 and you only receive $200 in revenue-it’s probably time to pull the plug on that spend. The one caveat is that the marketing lift often takes time and some investments are tougher to measure. That said, this measuring stick is a helpful tool to parse the many marketing options.

Search Marketing is King

Now that we’ve given you a measuring stick to start to shrink the number of options, let’s go one step farther. The second marketing investment stick requires an understanding of customer expectations. In our society, customers are used to finding their own information online. Further, they often come to your website to find out about your company and your offerings. According to Blue Corona, studies show that between 70-80% of people research a company online BEFORE visiting the small business or making a purchase with them. Customers view your website as a reflection of who you are as a company, thus it’s important to portray yourself in the most positive light on the web.

Use the Free Mediums Available to You

Prior to spending any marketing money, small business owners should use the free options available to them. Search, Social Media, and E-mail Marketing can and should be used for free. Write blogs to boost your search results. Post interesting content to capture a larger audience via social media. Also, keep your existing customers engaged with captivating email campaigns.

Small Business Marketing Plan Summary

You do not have to be present on all channels. There have been successful businesses in the past that do not do guerrilla marketing, viral YouTube campaigns, social media, e-mail marketing, billboard ads, etc… More importantly, there will be many in the future that are able to be successful without being present on every channel.

Instead of trying to do it all, think about what marketing investments make sense/cents for your business.

If you would like to learn more about how Saffron Key can help grow your business, check out our Getting Started page and tell us about your company and its needs.

Unlocking Organic Digital Marketing

Unlocking Organic Digital Marketing

Saffron Key was founded to answer one question that all small business owners face: 

How should I market my business?

This large question begets many other smaller questions.

  • What channels should I use?
  • What should I say on these channels?
  • Which channel works best for adoption?
  • Which channel works best for conversion?
  • Do I have to be present on all of them? How often?
  • How do I do it all?
  • How do I find the time to create all of this content?
  • How expensive is that going to get for me?

Organic Digital Marketing

Organic Digital Marketing is the term we use to describe the free channels available to small businesses.

These channels include:

  • Search Marketing: Posting blogs to your website that use keywords and drive your brand
  • E-mail Marketing: Sending emails to your customers to further your message
  • Social Media Marketing: Posting to Facebook, Twitter, Instagram, others about the value of your brand

On the other hand, “Inorganic Digital Marketing”  is when you pay for Google Ads, Facebook Ads, Twitter Ads, or an e-mail list. Inorganic Digital Marketing can get expensive without any guarantees for success. Additionally, Inorganic Digital Marketing only works AFTER you have built a strong “Organic Digital Marketing” foundation.

Saffron Key Creates, Distributes, and Measures Organic Digital Marketing for You

Unfortunately, all of these marketing activities take time. 

Saffron Key was created to create content for all of these channels for you. We post to your social media, write blog posts, and e-mails for you and we do it for an affordable price. For what you would pay for a part-time employee, you get a team of seasoned professionals.

Organic Growth Takes Time–It’s Best to Get Started Now

Growing a company means building Search Marketing, Social Media Marketing, and E-Mail Marketing. This takes time, consistency, and expertise. 

If you would like to learn more about how Saffron Key can help grow your business, check out our Getting Started page and tell us about your company and its needs.