Small Business Advertising Ideas Seattle

Small Business Advertising Ideas Seattle

As I think back on the early days of my company, my marketing options were not appealing. I was “running” digital marketing on my own, I put “running” in quotes, because my phone wasn’t ringing. In short, all of the small business advertising ideas I tried were simply not working. That had to change, and I had to make sure nobody else felt as lost and bewildered as I felt at that moment.  When I finally figured it out, I was going to make sure others knew what worked for me. I tried to do it myself: Pay per Click, I tried Facebook Ads, I tried Organic Content, I tried SEO—nothing.

Run my own Digital Marketing

The role of an entrepreneur is multifaceted. Within a 5-minute window, you move from Chief Strategist to Chief Operating Officer and then on to Chief Janitorial Engineer. In short—it’s all on you—and so is marketing…and so is digital marketing. Digital marketing is a nebulous and disconnected practice. The practice requires a delicate understanding of creative messaging, hyper-focused targeting, and technical knowhow. Most importantly, the practice requires concentration, devotion, and consistency—as any small business owner will attest—hours to sit and concentrate—are non-existent.

Hire a Marketing Agency

Marketing professionals do exist—and at the time I could have used some guidance. Since my company was not growing much at all, I didn’t have a ton of resources to dedicate to the rather outlandish fees charged by marketing agencies. I could almost cover the first month’s fees—I knew that was not going to drive substantive change.

Hire a Marketing Intern

I did hire an intern—and while my social media was now full of highly visual and inspiring pictures, my phone still didn’t really ring. The brutal truth about social media marketing is that very seldom does it actually lead to the phone ringing.
Even with fresh content and a growing audience—my phone still was not ringing.

Perpetual Digital Marketing

The reality is that social media is an important puzzle piece in digital marketing—but it is not a cohesive strategy. More importantly, using all of the different channels effectively is not entirely obvious. It was not until I learned how to use each individual digital media asset to its most-effective and as part of a larger ecosystem working all together that my phone started to ring on a regular basis. Once it started to ring, we had the data and the process needed to make it run again. Further, we had the foundation in place to get it to ring more often! In short, our digital marketing started sustaining and growing our business. We landed more clients—and we landed them more quickly. This became our business—we started showing companies how to use all of these disparate digital entities together and powerfully.

Will it work for me?

I’m very proud that you are reading this piece—it shows that we have found a repeatable way to find entrepreneurs who are frustrated with the options highlighted above and are ready to try something else. If you are ready to take your business to the next level, send us an email and we’ll discuss how we can get your business new clients.

If you would like to learn more about how Saffron Key can help grow your business, check out our Getting Started page and tell us about your company and its needs.

Digital Marketing for the Bootstrapped Startup

Digital Marketing for the Bootstrapped Startup

Seattle is full of amazing ideas—many have come to fruition—others are still on the drawing board. Established gamechangers like Amazon, Microsoft, Boeing, Costco, Starbucks, REI, Eddie Bauer, Paccar are a source of civic pride—as they should be. Seattle is where gamechangers are built. But, it begs the question—whose idea will be next?

I Have a Full-Time Job, But I’m Also Bootstrapping a Startup

Many startups face the same reality. Their idea is very good, but it needs to be bootstrapped or developed to flush out the wrinkles. However, this development takes time and energy. Unfortunately, most of us also have a mortgage or rent due each month. We cannot simply our jobs. However, it’s been getting tough to sleep at night, because we aren’t kicking our idea forward very much. Your startup may or may not be a gamechanger, but it certainly has the potential.  The options to move the ball forward on this innovation are not very promising. You do not want to give up the safety of the paycheck and you do not want to beg a VC for funding. You certainly do not want to let the idea die, because somebody else is probably developing this idea as well.

Marketing by Saffron Key

The Saffron Key Marketing solution is a twist on the ideation model. Keep your job and develop your offering in your spare time. We’ll market your solution for you, for a very small fee. Our offerings include search, social media, and e-mail marketing. With our success in marketing and your commitment to the offering—your creation will grow.

You Keep Bootstrapping, We’ll Handle the Marketing and Social Media

What we have seen with our founders is that once the marketing is handled it allows them to concentrate on the offering itself. Once they have that concentration—magic happens. We commit to building awareness for your solution that communicates the value of your brand.

Now Is The Time

There have not been a lot of companies built to solve this problem so specifically. If your idea has been on the back-burner for a long time, it’s time to sharpen your pencil and get to work. If you would like to learn more about how Saffron Key can help grow your business, check out our Getting Started page and tell us about your company and its needs.

Startup Marketing: Light the Fuse

Startup Marketing: Light the Fuse

The Many Flavors of Startups

The term “Startup” is a bit of an overused and nebulous term. The term can refer to a business that is not fully mature and may not have all of the trappings of a business–they may not yet have a product, a sales team, legal counsel, an HR department, or a website. We have seen many strong ideas that do not have a thorough understanding of marketing. If your idea is solid, but you need some Startup Marketing, we can help you.

From our perspective, we define a Startup as a business that is still building a sustainable revenue model. The problem is that there are a lot of different types of companies that fit in that description.

  • Some companies have some revenue, but they have not yet figured out how to scale their offerings.
  • Other companies have a captive audience, but have not been able to turn that into a means to make money.
  • Others have a niche market covered, but have not figured out how to expand that market.

The endless possibilities lead to a lot of excitement, regardless of where you are in your development. We are drawn to this excitement.

Startup Revenue Model Optimization

Saffron Key has carved out a niche in Startup Marketing. Where we shine is with companies that have an idea, but not a clear path to turn on the revenue stream. We have the unique ability to boil the solution down to its essence to find where there may be potential revenue streams. Until these companies have a sustainable revenue model, they should not require full-time work to develop the solution. They need a founder who can build out a solution on nights and weekends and they need a trusted marketing hand that can deliver high-quality on-brand web presence, social marketing, and e-mail marketing. Perhaps most importantly, they need somebody to do this without crippling the company financially.

Light the Fuse, but do it Strategically

The world is full of amazing new economic realities. We are incredibly fortunate to live in Seattle, where all ideas are worth exploring. If you’ve got a side project that has some potential, let us help you figure out how to operationalize it. When the time is right, we’ll talk about how we can turn your side project into something that has some legs. We practice pragmatic optimism at Saffron Key. We want to help you ignite your passion and we want to do it without crippling your company financially before you even get started.

Ignition in: 3… 2… 1

If you would like to learn more about how Saffron Key can help grow your business, check out our Getting Started page and tell us about your company and its needs.